Press Play Button for Some Serious Road Drama

The last thing you'd expect to see on a quiet square of an average town in Belgium is people fighting and shooting guns, large ambulances, police vans, stealthy Mercedes-Benz SUVs and a woman running around on a motorcycle wearing only lingerie – well, okay, scratch the last one.

Yet, this surrealistic scene, which looks like it was lifted straight from a Hollywood blockbuster, took place in the small town of Aarschot in the province of Flemish Brabant, as part of a promotion for the local launch of TV channel TNT.

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Mercedes-Benz Touts the Safety of its Vehicles in New 'Amy' Spot

There was a time when for most people, automobile safety was synonymous with Mercedes-Benz and Volvo, with both brands heavily promoting this aspect of their vehicles in their advertisements.

As the years passed by, the mainstream automotive industry as a whole made safety a number one priority for their vehicles and gradually all carmakers began showing similar commercials, until of course marketing teams pushed the focus elsewhere.

Now, Mercedes-Benz wants to remind consumers about the safety credentials of its cars with a new spot called Amy, named after a dog that made it out alive along with the…human passengers from a real car wreck involving a CLS sports saloon that occurred last September.

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Peugeot Airs First Commercial on its New 4008 Compact Crossover

With the market launch of the new Peugeot 4008 well underway, the French carmaker released the first international commercial for its Mitsubishi Outlander Sport / ASX / RVR based crossover.

The ad takes us for a quick ride in the 4008 through a scenic forest and on picturesque roads while at the same time showing chic clothing and accessories coming to life in the form of animals.

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2013 SRT Viper Makes Virtual Debut in Forza Motorsport 4 Trailer, Download Pack on its Way

Shortly after the Chrysler Group put the spotlight on the all-new 2013 SRT Viper at the New York Auto Show, Turn 10 Studios announced that the Detroit automaker's halo sports car would be coming to Forza Motorsport 4 this summer through a downloadable package.

"This downloadable content will include both a drivable version of the SRT Viper as well as a Viper Autovista experience which, in true Autovista fashion, is designed to give you a stunning view of this incredible machine, as well as insight into its history and production," Turn 10 Studios said in a posting on the official Forza Motorsport 4 website.

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Acura Shows Tony Stark's NSX Roadster, MDX S.H.I.E.L.D., and RDX 'The Avengers' Commercial

Honda's premium brand, Acura, is using every opportunity to advertise the sponsorship and the appearance of its production and concept cars in the upcoming blockbuster film "The Avengers", due in theaters on May 4, 2012.

At the New York Auto Show, Acura displayed its S.H.I.E.L.D. edition MDX finished in a stealthy matte black paint and fitted with all sorts of goods such as the large front bull bar, protective black cladding all around and special wheels.

Furthermore, the company released the first official photo of a prototype Acura convertible sports car that was created specifically for the film, and which we first saw last September being driven by Tony Stark (aka Robert Downey Jr) while filming The Avengers at Central Park.

"Before we unveiled the NSX Concept in Detroit, a number of you speculated that the car spotted right here in Central Park in the company of Iron Man Tony Stark was actually the new NSX," said Acura Vice President Mike Accavitti, at the company’s New York Auto Show press conference.

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Toyota Wants us to Know that the 86 Coupe was 'Built by Passion' in New Spot

With the Toyota 86 gradually rolling out into more markets worldwide, the Japanese automaker is stepping up its efforts to promote the rear-wheel drive sports coupe, this time with a new commercial labeled "Full Throttle - Drive with Passion".

As the name suggests, the spot was made to highlight the 86's (called GT 86 in Europe) driving dynamics. You can check it out in the video right past the jump.

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Scion Goes Donuts and…Milk in its Latest Campaign for the iQ

Scion is catering to the fantasies and fetishes of all sorts with its new online campaign for the recently launched iQ city car.

The promotion includes four spots named DUDES 'N' DONUTS, BABES 'N' DONUTS, BIKERS 'N' DONUTS and COPS 'N' DONUTS, all of which show three adults trying to eat donuts and drink a cup of milk while the driver does tight circles at a parking lot. Wickedly strange indeed…

You can take a peep at the commercials in the embedded videos that follow right past the jump.

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MINI Opens a Peep Show on Hollywood Blvd for its New Roadster Model

After its successful peep show commercial, MINI is taking its cheeky campaign for the new Roadster to the next level by opening a…real life peep show shop on Hollywood Blvd, just a block away from the Kodak and Chinese Theatres.

For the next 25 days, passers-by will be prompted to take a 'peep' at the new Roadster model by pressing one of the buttons on the display. This will trigger the show that starts with the window blind rolling back to unveil a real-life Roadster slowly rotating on a turntable.

And just like the other…peep shows, MINI's shop creates a naughty atmosphere with the use of colored neon lighting, a disco ball rotating above the car, music and smoke.

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A Behind-the-Scenes Look at Shaquille O'Neal's New Buick LaCrosse Commercial

Here's a sneak peek at GM's new spot for the Buick LaCrosse sedan starring none other than former NBA star and current basketball analyst for TV, Shaquille O'Neal.

The commercial is named the "Oh Effect" and it will air on television this weekend during the NCAA (National Collegiate Athletic Association) broadcast.

As it turns out, the 7 ft 1 in (2.16m) tall and 325 pounds (147 kg) former center can fit in the LaCrosse, something he points out in the ad with punch lines like "I've got shoes that are bigger than a hybrid...and are more stylish" in reference to other models in the market.

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Czech Coast Customs: Xzibit Does a Pimp My Ride Commercial for Skoda Yeti

The original Pimp My Ride television show hosted by Xzibit, née Alvin Nathaniel Joiner, remains one of MTV's most popular programs not only in the States, but worldwide as well, which is probably why a non-American brand like the VW Group's Skoda division decided to create a commercial that spoofs the series.

The spot stars Xzibit and his crew who work in a tuning shop under the name of "Czech Coast Customs" (instead of West Coast Customs, if you're not familiar with the TV show) with the advertised car in question being the Skoda Yeti crossover.

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This Toyota Corolla "Horse Whisperer" Ad has Garnered 1 Million Views in Two Days, but Why?

As much experience as one might have with online media, you can never be entirely certain which commercial will draw the attention of viewers.

Sure, you can assume that Fiat's "naughty" campaign for the 500 Abarth with Catrinel Menghia will not go by unnoticed, but after seeing Toyota's "Horse Whisperer" ad for the Corolla sedan, would you really think that it could gather close to a million views (937,575 when we last checked) in less than 48 hours?

We don't have access to the stats to see where all this traffic came from, but we can tell you that the video has 45 likes and 121 dislikes. Maybe we're missing something here…

You can take a look at the 15 second ad in the video right past the break.

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Volkswagen Ad Extols the Merits of the New Up!'s City Emergency Brake System

We've all had our share of accidents running into things because we were distracted by something or someone and didn't pay attention to what was going on in front of us, be that on foot or in the car.

Volkswagen claims to have solved this problem in the Up! mini with its City Emergency Brake, which monitors the traffic ahead, automatically applying the brakes in the case that a collision is imminent (we wonder if it would have worked in this incident..).

To display how the system works, the Germany company has aired a new commercial named "Head Turner", which you can watch after the break.

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MINI Roadster Goes Top Less in Cheeky Peep Show Ad

Here's proof that you don't necessarily need to employ a bunch of Hollywood stars and break the bank to make a successful commercial that has the potential to become a viral hit on the web.

Mini's new "Peep Show" ad for its recently launched two-seater Roadster model is short, sweet and to the point. And you can watch it for yourself in the video that follows after the break.

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Chrysler and Pure Detroit Agree to Settle “Imported from Detroit” Merchandise War

The “Imported from Detroit” tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though.

Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad for its A6 Avant leading to a legal dispute with Eminem, while the Pentastar brand was also embroiled in a legal battle with a clothing company.

Chrysler sued Motown-based clothing retailer PureDetroit in March 2011 for copyright infringement as it started selling merchandise with the “Imported from Detroit” logo right after the Super Bowl ad aired.

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Audi Giving Consumers the Chance to get Behind the Wheel of an R8 for a Day

Have you ever tried to sit in a Ferrari at an auto show? Sure you tried but did you actually manage to get pass the protective ropes surrounding Maranello's creations? Unless you make close to seven figures a year, the answer is probably no.

On the other hand, Germany's premium automakers have a much more lax approach to consumers even if most cannot afford to buy their top sports car offerings. And all for good reason as being able to dream about it pays off for the brand and its name in the long run.

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Cadillac Says 'Front to Back' CTS Ad is Real, Releases Additional Footage

In late December of 2011, Cadillac published a thirty-second clip on the CTS sedan named "Front to Back" showing two cars riding alongside each other, with one driving forward and the other in reverse.

Apparently, some viewers weren't sure if said scene on the commercial was real or not so Cadillac came out with some additional footage from different angles.

"Many of you were surprised to learn that our CTS ad with the two vehicles driving side-by-side was 100% authentic," a Cadillac spokesperson wrote on the brand's Facebook page. "Now, as promised, we're giving you all the extended footage of our amazing drivers in action."

You can peep the videos after the break.

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Fiat Airs Brand New "Baby" Commercial for the 500 in the States

The Fiat brand is slowly abandoning the banal Jennifer Lopez ads for its 500 city car and moving towards sexier and cheekier spots like the overly successful "Seduction" clip featuring Catrinel Menghia with some 8.3 million views on Fiat's Youtube channel and "House Arrest" with Charlie Sheen and Catrinel Menghia that has garnered around 1.8 million views in two weeks.

Coinciding with the broadcast debut of "House Arrest" this evening on local and national TV stations as well cable channels, is another new commercial for the 500 named "Baby".

The new 30-second ad shows two young men in the front seats and a baby boy in the back pulling by a 1967 Imperial, at which point the toddler joins his fingers in the traditional Italian way and says something to the stunned driver (our Italian readers can help with the translation).

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