MINI Opens a Peep Show on Hollywood Blvd for its New Roadster Model

After its successful peep show commercial, MINI is taking its cheeky campaign for the new Roadster to the next level by opening a…real life peep show shop on Hollywood Blvd, just a block away from the Kodak and Chinese Theatres.

For the next 25 days, passers-by will be prompted to take a 'peep' at the new Roadster model by pressing one of the buttons on the display. This will trigger the show that starts with the window blind rolling back to unveil a real-life Roadster slowly rotating on a turntable.

And just like the other…peep shows, MINI's shop creates a naughty atmosphere with the use of colored neon lighting, a disco ball rotating above the car, music and smoke.

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MINI Roadster Goes Top Less in Cheeky Peep Show Ad

Here's proof that you don't necessarily need to employ a bunch of Hollywood stars and break the bank to make a successful commercial that has the potential to become a viral hit on the web.

Mini's new "Peep Show" ad for its recently launched two-seater Roadster model is short, sweet and to the point. And you can watch it for yourself in the video that follows after the break.

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