Financial Times Unveils 70-Foot Interactive Wall in Grand Central Terminal

The Financial Times took the wraps off it’s latest U.S. marketing campaign in New York’s Grand Central Terminal Tuesday. The exhibit and accompanying campaign, which boasts both online and offline components, highlights the publication’s growing investment in data journalism.
Between now and Thursday, those passing by are invited to interact with a large, touch-sensitive floor mat positioned on the west end of Grand Central, in Vanderbilt Hall. With the help of three “brand ambassadors,” who will be positioned by the exhibit at all times, visitors can move around an FT-branded mat to interact with a series of 3D interactive infographics projected 70 feet high on the hall’s south wall.
The infographics touch on three central topics of the FT‘s coverage: the position of the U.S. relative to the global economy, the spread and growth of mobile technology, and the global recession and recovery, U.S. managing editor Rob Grimshaw said in an interview with Mashable. All three were designed by David McCandless, author of Information Is Beautiful (and this great TED Talk).

The online extension of the campaign resides at ftgraphicworld.com, where visitors can watch videos of the infographics in action and share their reactions through an embedded Facebook comment widget. Visitors can also take advantage of a free, one-week subscription offer from the FT.com.
While were impressed by the infographics and the data housed therein, it seems unfortunate that the FT didn’t develop infographics that could have worked on the website in addition to — or even instead of — the exhibit set up in Grand Central. The decision certainly limited the much wider reception the campaign might have enjoyed online, we think.
Images courtesy of The Financial Times, Mashable.

Games Bring in the Most Revenue for Sohu in the 4th Quarter

Despite government crackdowns on social media users, social games continue to grow in China.  Sohu’s (NASDAQ: SOHU) fourth quarter financial results are in, and the largest share of the company’s revenue came from games, which brought in $123 million and showed an increase of 34 percent year-over-year and 6 percent quarter-over-quarter.
Sohu.com, Inc. is the parent company of the Chinese language online media destination www.sohu.com; the interactive search engine www.sogou.com; the games information portal www.17173.com; the real estate website www.focus.cn; the online alumni website www.chinaren.com; the wireless value-added services provider www.goodfeel.com.cn; the online mapping service provider www.go2map.com; and the developer and operator of online games at www.changyou.com/en/.
The company’s business model is based on brand advertising, sponsored search services, online games, and wireless value-added services like downloadable ringtones. Overall revenues are at an all-time high of $246 million, representing a 42 percent increase over the fourth quarter last year.
In May 2011 Sohu’s subsidiary Changyou bought the majority stake in the online gaming company Shenzhen 7Road Technology Co. for $32.76 million. Changyou’s games include the martial arts game “Tian Long Ba Bu” and a new massively multiplayer online role-playing game (MMORPG) called “Duke of Mount Deer” for hard-core gamers. In December, Sohu sold its 17173 website to Changyou for $162.5 million and will provide tech support and advertising for around $30 million.
Said Dr. Charles Zhang, Chairman and CEO of Sohu.com Inc., “For online game business, in 2011 Changyou achieved healthy growth in its MMO game portfolio and diversified into other fast growing areas such as Web-based games. In 2012, with our leading game information portal 17173.com under its leadership, Changyou will jumpstart a platform-based initiative.”
Next quarter, revenue for 17173 is expected to be between  $7 million and $8 million – a $4 million to $5 million drop from last quarter. Co-president and CFO Carol Yu explained that the first quarter of the year is always a slow season for online gaming advertising, and that new game launches have been affected by the early arrival of the Chinese New Year holiday.
NASDAQ.com has a good analysis of Sohu’s net income, which dropped despite the increase in revenue. To read the transcript of the earnings call, click here.
Image by sevenke via Shutterstock.

megaupload has been seized, a screenshot of the website

megaupload   has been seized, a screenshot of the website

Internet wins: SOPA and PIPA both shelved

Just hours after Senator Harry Reid (D-NV) announced he was delaying a vote on the PROTECT IP Act, Rep. Lamar Smith (R-TX), the sponsor of the Stop Online Piracy Act, followed suit and announced he would be delaying consideration of the companion legislation.
“I have heard from the critics and I take seriously their concerns regarding proposed legislation to address the problem of online piracy," Smith said. "It is clear that we need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products."
"The Committee will continue work with both copyright owners and Internet companies to develop proposals that combat online piracy and protect America’s intellectual property," Smith continued. "We welcome input from all organizations and individuals who have an honest difference of opinion about how best to address this widespread problem." (He may want to check out our thoughts on the matter.)
Even former Senator Chris Dodd, the head of the Motion Picture Association of America, seemed to concede defeat. "With today’s announcement, we hope the dynamics of the conversation can change and become a sincere discussion about how best to protect the millions of American jobs affected by the theft of American intellectual property," he said in a statement. "It is incumbent that they now sincerely work with all of us to achieve a meaningful solution to this critically important goal."
The ideas present in both SOPA and PIPA may return, but both bills in their present form—and with their present names—are probably done for good.
A key figure in the fight against SOPA was Rep. Darrell Issa (R-CA). Issa had planned to use his perch as chairman of the House Oversight and Government Reform Committee to highlight the flaws of SOPA's DNS blocking provisions. He was planning to hold a hearing featuring the testimony of actual technical experts, something that had been mysteriously missing from Smith's hearings on the bill. Wednesday's Internet protests were originally scheduled to coincide with the hearings. But Issa scrapped his hearing after receiving assurances that the DNS provisions would be dropped from SOPA. The broader protest went forward anyway.
"Supporters of the Internet deserve credit for pressing advocates of SOPA and PIPA to back away from an effort to ram through controversial legislation," Issa said in a Friday statement. "Over the last two months, the intense popular effort to stop SOPA and PIPA has defeated an effort that once looked unstoppable."
"Postponing the Senate vote on PIPA removes the imminent threat to the Internet, but it's not over yet," Issa continued. "Copyright infringement remains a serious problem and any solution must be targeted, effective, and consistent with how the Internet works."
arstechnica

Twitter Reacts to SOPA’s Burial

The Internet rejoiced Friday after Rep. Lamar Smith (R.-Texas) said that he would indefinitely pull the Stop Online Piracy Act (SOPA) from consideration “until there is wider agreement on a solution.”
Smith’s announcement came two days after a web-wide blackout protest in which some of the Internet’s most popular and prominent websites censored content, calling attention to SOPA’s potentially devastating effect on Internet freedom and creativity
Twitter users declared victory after Smith’s retreat on Friday, crediting the mass action by activists and ordinary web users alike for the change in course. While similar legislation will undoubtedly set off future rounds of contentious debate in Congress and among the public, Friday was nonetheless a moment of optimism for SOPA’s opponents on Twitter.


“SOPA Is Dead” trended nationally on the network. Politicians, digital advocates, artists, celebrities and popular parody accounts joined the celebration. Many simply expressed joy, but others emphasized the need for sustained vigilance and continued pressure on elected officials.
It was the culmination of an extended public battle over SOPA since the bill was introduced in October. GoDaddy felt the wrath of Internet users in December when it was included on a Congressional list of official SOPA supporters; the company soon reversed its position after vociferous backlash.
Support for the bill quickly eroded over the past week, and the growing momentum was regarded as a powerful example of the web’s populist reach. Then Smith’s significant backtrack on Friday signaled SOPA’s ultimate demise — at least for the foreseeable future.
What do you think about the death of SOPA as we knew it? What were your favorite tweets from Friday? Let us know in the comments.

SOPA Is Dead: Smith Pulls Bill

Lamar Smith, the chief sponsor of SOPA, said on Friday that he is pulling the bill “until there is wider agreement on a solution.”
“I have heard from the critics and I take seriously their concerns regarding proposed legislation to address the problem of online piracy,” Smith (R-Texas) said. “It is clear that we need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products.”
Smith also released the following statement on Friday:

“We need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products. “The problem of online piracy is too big to ignore. American intellectual property industries provide 19 million high-paying jobs and account for more than 60% of U.S. exports. The theft of America’s intellectual property costs the U.S. economy more than $100 billion annually and results in the loss of thousands of American jobs. Congress cannot stand by and do nothing while American innovators and job creators are under attack.”
“The online theft of American intellectual property is no different than the theft of products from a store. It is illegal and the law should be enforced both in the store and online.
“The Committee will continue work with copyright owners, Internet companies, financial institutions to develop proposals that combat online piracy and protect America’s intellectual property. We welcome input from all organizations and individuals who have an honest difference of opinion about how best to address this widespread problem. The Committee remains committed to finding a solution to the problem of online piracy that protects American intellectual property and innovation.”

The move comes after widespread protest on the Internet on Wednesday by Wikipedia, Reddit and others. The sites signaled their displeasure with the bill by going dark. That day, several Congressmen dropped their support for SOPA and its Senate counterpart, PIPA. The latter bill has also been taken off the table for now.


“In light of recent events, I have decided to postpone Tuesday’s vote on the PROTECT IP Act,” said Senate Majority Leader Harry Reid (D-Nev.) in a statement Friday morning.
Smith’s stance comes just two days after he told The Wall Street Journal that he didn’t plan to back down on SOPA, telling the newspaper he expected to “move forward” with the bill in February.
by Todd Wasserman Mashable