One-Off 24k Gold Rolls Royce Ghost Purple by Fenice Milano Poses a $3 Million Question: Why?

They are right to say that beauty is in the eye of the beholder, but in this instance, surely "love must be blind"…

Enter the world of Italian coachbuilder Fenice Milano, which has revealed plans to build a one-off custom Rolls Royce Ghost for an unnamed client with bottomless pockets and a gaudy sense of style.

Fenice Milano's customer was fascinated with the brand's Ghost-based Diva collection, previewed back in 2010, but wanted something a bit more glitzy.

The car will be finished in a deep purple paint job before the Italian firm customizes the exterior with a 24k gold paint and trim accents covering the hood, grille, front and rear bumper aprons, side skirts, wheels and window surrounds.

More gold can be found in the British limousine's interior, which will also be customized in terms of styling and materials to match the outside theme.

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A Street Full of Tuned Rolls Royce Phantom Limos, Coupes and Convertibles

How often do you see a street occupied by a plethora of Rolls Royce Phantom models of all sorts including the limo, the Coupe and the Drophead Coupe variants?

But wait, did we mention that all Phantoms were custom tuned? Now that's a sight you never forget.

You'd be inclined to believe that such a happening would most likely take place in Dubai, and you'd be partially right. We say partially because the street is named Dubai but it's not located in the United Arab Emirates but on the other side of the world in Tokyo, Japan.

Make your way through the jump to watch the videos.

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