Mercedes-Benz Touts the Safety of its Vehicles in New 'Amy' Spot

There was a time when for most people, automobile safety was synonymous with Mercedes-Benz and Volvo, with both brands heavily promoting this aspect of their vehicles in their advertisements.

As the years passed by, the mainstream automotive industry as a whole made safety a number one priority for their vehicles and gradually all carmakers began showing similar commercials, until of course marketing teams pushed the focus elsewhere.

Now, Mercedes-Benz wants to remind consumers about the safety credentials of its cars with a new spot called Amy, named after a dog that made it out alive along with the…human passengers from a real car wreck involving a CLS sports saloon that occurred last September.

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Mercedes-Benz Outlines Future Plans, Says Next S-Class with Have Six Derivatives

After posting new records for vehicle sales, revenue and earnings in 2011 and with 2012 off to a good start as the company is expected to report its best sales ever in a first quarter, Mercedes-Benz has every reason to be optimistic about the future, despite some hiccups such as the axing of the Maybach brand.

During the opening ceremony of a new plant in Kecskemét, Hungary, Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz Cars, outlined the company’s 2020 growth strategy.

Zetsche said that the Mercedes-Benz cars division intends to conquer the number one position in the premium segment not only in terms of brand, products and profitability, but also of vehicle sales.

Overall, worldwide car sales are forecasted to increase from 60 million units in 2011 to 100 million units in 2020. According to Zetsche, Mercedes-Benz's medium-term target target is to lift sales from 1,279,100 in 2011, to more than 1.5 million vehicles in 2014 and more than 1.6 million in 2015.

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Spied: New Mercedes-Benz CLS 63 AMG Shooting Brake is Ready for Production

From the moment Mercedes-Benz announced plans to produce the handsome looking CLS Shooting Brake Concept shown back in 2010, we knew that the firm's AMG performance arm would ready its own version.

With the presentation of the regular CLS Shooting Brake looming as Mercedes itself has confirmed that it will introduce the car sometime in 2012, AMG is also finishing up the development of the performance model that we will come to know as the CLS 63 AMG.

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Cadillac CTS-V Wagon gets Strapped to the Dyno, Results Compared with CLS 63 AMG

The Corvette may be the quintessential American sports car, but it's not the only one to challenge established European brands.

Over the past few years, GM's Cadillac division has also churned out some pretty interesting proposals targeting Germany's finest, namely the products made by Audi Quattro GmbH, BMW M and Mercedes-Benz AMG.

The CTS-V in all three body styles is one them. A 6.2-liter V8 engine aided by an Eaton supercharger helps the CTS-V produce 556-horses and 551 lb-ft (746.2 Nm) of torque, matching or even beating its German opponents.

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